Communication is a key function in project work:the exchange of experience, insights and knowledge is essential for successful communication here. At the beginning of the project, the project manager should decide on a communication strategy.

The communication strategy must take into account the objective of the communication, the target groups / stakeholders and which communication channels are used. Change management, corporate communication or internal communication should be included in these considerations at an early stage. Project Management distinguishes between the following communicative focal points:

  1. Internal information exchange (for coordination processes, meetings and decisions).
  2. Information management, which means that all project participants can ask for all information relevant to the project.
  3. Project marketing: project presentation and presentation to stakeholders (employees, clients, future users, etc.).